Natural Pet Health Product Sales Soaring
Sales of natural pet health products are expected to reach $112
million by 2009, an increase of 149 percent from $45 million
in 2004, according to a new report by Packaged Facts (New York).
The category includes everything from botanical-based pest-control
shampoos to supplements that promote joint, oral care and
immune system health, according to “Market Trends: Natural,
Organic, and ‘Eco-Friendly’ Pet Products.”
Interestingly, the report shows that most of the companies
generating this explosive growth are relatively small. In
fact, most post less than $1 million in annual sales. The
exceptions include larger players such as The Hartz Mountain
Corp. (Secaucus, N.J.), which also markets general pet products,
and Nutraceutical International Corp. (Park City, Utah), which
produces human nutritional supplements that have crossed over
into the natural pet products arena.
“There’s a direct correlation between consumer
behavior for themselves and their pets,” said Don Montuori,
acquisitions editor for Packaged Facts. “People are
increasingly turning toward natural, organic and environmentally
friendly products for themselves, and it’s a short leap
to purchasing similar products for their pets.”
For more information about the report, visit www.packagedfacts.com/pub/1006027.html.
[May 2005 PET AGE]
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