MAGAZINEContents, August 2008
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| | EDITOR'SNote
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 NEWSBeat |
| Help for Midwest Flood Victims
PetSmart Charities helps displaced pets in Iowa, Indiana and Wisconsin.
PLUS: Settlement reached in 2007’s pet food recall; FDA finds pet food stored in unsanitary conditions at a Petco distribution center; and more.
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| Briefs
News about suppliers, retailers and more. |
| Legislation
USDA proposes tougher animal transport rules.
PLUS: New legal definition of animal hoarding in Hawaii; dog-breeding limits in Louisiana.
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| Show Reports
H.H. Backer Spring Pet Industry Trade Show; Interzoo. |
| Agenda
Info on trade shows, grooming contests and more. |
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| COUNTERIntelligence |
| Making Words Pack a Punch
When creating ad copy, focus on what matters most to your customer and get better results.
PLUS: Commercial specialty products.
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| Marketing & Management
Starting an employee training program. |
| Operations & Strategies
Helping new hobbyists enjoy fish. |
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| FEATURES |
| 7 Ways to Thrive in Hard Times
Find out how savvy business owners manage to do well even during a recession. |
| The PET AGE Guide to Ghoulish Gifts
Halloween represents a terrific opportunity to cash in on seasonal merchandise. |
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| HANDSOn |
| Selling Corals
Learn how to master the basics of selling these fascinating sea creatures
PLUS: Tips for including pets in emergency plans.
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| Health
Amphibian populations threatened by roads, pyrethrins reclassified by the EPA; and more |
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 GROOM&Board |
| Choosing a Bathing System Here’s what you need to know to choose the system that best fits your individual needs.
PLUS: News about the pet care industry.
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| SHELFLife |
| High-Performance Pet Beds
New pet beds boasting high-performance fabrics do everything from repelling fleas and killing bacteria to improving pets’ circulation.
PLUS: Innovative pet feeders and dishes.
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| Critters a Go-Go
A variety of safe travel accessories for pocket pets provide retailers with plenty of sales opportunities. |
| Products
The latest products in each major category |
| SHOWRoom |
| Classifieds |
| ADIndex |
| TOPShelf
Innovative, convenient products for today’s pet consumer |
