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May 1, 2026Wholesomes Rewards Expands with New Packaging, Sales Supporting Tunnel to Towers
Wholesomes Farmland’s Finest Pet Nutrition is expanding its treat lineup with new additions to the Wholesomes Rewards line, giving retailers more options to meet growing demand for functional and variety-driven […]
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Apr 30, 2026Horse Vitamins and Supplements: Smart Choices for Owners
Walk into any feed store, and the supplement aisle alone can stop you in your tracks. There are pellets for hooves, powders for joints, liquids for gut health, and oils […]
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Apr 1, 2026The Spring Transition: Taming Pet Coats and Prepping for the Itch
Rising temperatures signal the arrival of the year’s busiest grooming cycle, bringing a high-volume trifecta of challenges: pet undercoat shedding, reactive ‘itchy’ skin from seasonal allergies, and the kick-off of […]
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Apr 1, 2026When Packaging Falls Behind the Pack: How Pet Brands are Rethinking Surplus Inventory
In the pet industry, change happens quickly. A new treat formula launches, a grooming line gets a refresh or seasonal products come and go faster than expected. While product innovation […]
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Apr 1, 2026Earth Animal’s Heart and Science: Protection Should Never Harm
Something is shifting in how pet parents think about flea and tick protection. The global natural flea repellent market reached $1.23 billion in 2024 and is growing at more than 7% annually. […]
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Mar 4, 2026How Dog Parents Are Using Preventive Supplements to Avoid Bigger Vet Bills
The relationship between a dog and their owner is a delicate and unique one. Commonly referred to as “man’s best friend,” the bond forged between these wide-eyed companions and their […]
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Mar 1, 2026Stand Out on Pet Store Shelves by Enrolling in the NASC Treat Program
The pet treats category is more crowded than ever — and retailers are becoming increasingly selective about the brands they carry. Today’s buyers want more than attractive packaging and compelling […]
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Feb 16, 2026Unlocking the Power of BiovaPlex®: A Natural Solution for Canine Joint Support
Joint health is one of the fastest-growing categories in pet wellness — driven both by consumer demand and by brands seeking natural, clinically supported ingredients that truly make a difference. […]
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Feb 1, 2026Why Pet Retailers Are Demanding More from Their Technology in 2026
Pet retail has always been complex. But heading into 2026, it’s becoming less forgiving. Customer expectations are higher. Staffing is still tight. Inventory mistakes cost more than they used to. […]
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Feb 1, 2026From Masking to Solving: Dinovite Introduces a New Standard in Canine Dental Chews
Bad breath isn’t the issue — it’s the signal. For decades, dental chews have focused on mechanical scraping and odor masking, while the underlying biological drivers of oral health issues […]
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Jan 2, 2026NASC Animal Health Report: 25 Years Later, Quality Still Comes First
Animals don’t know industry standards. They don’t understand audits, quality systems, or testing protocols. What they experience is much simpler: how they feel each day. Around the world, millions of […]
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Nov 13, 2025America’s Favorite Pet: National Fundraising Competition Returns for Year 6, Uniting Pet Parents in Support of Shelters, Wildlife & Pet Communities
Every year, millions of Americans share their lives with pets who feel more like family than companions. That love has now become the driving force behind one of the most […]
