Michael Phelps, Sports Pros Partner with Purina Pro Plan to launch ‘Fueled By’ Docuseries

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Purina Pro Plan, a leader in pet nutrition, has joined forces with World Champion swimmer Michael Phelps and a team of sports professionals to launch Fueled By, a compelling docuseries highlighting the commitment of athletes to their respective sports and underscoring the vital role nutrition plays in driving their active lifestyles with their dogs.

Fueled By offers an inside look into the lives of Phelps, gymnast Olivia Dunne, track star Lolo Jones, sportscaster Erin Andrews and their dogs. The series highlights the essential role each pro’s devoted dog plays in their daily routines and active lifestyles and illustrates how the optimal nutrition provided by Pro Plan keeps dogs at their peak performance, just like their athlete owners.

“There are a lot of dog foods out there, but Pro Plan Sport is specifically formulated for active dogs like my Great Dane Onyx,” said Michael Phelps. “As an athlete, I know the role nutrition plays in performance … things like the right protein-to-fat ratios to build lean muscles, and amino acids to help with recovery. That’s what I get when I feed Onyx Pro Plan Sport.”

“Each day, I strive to be the best version of myself,” Phelps added. “The fuel that’s going into my body gives me the best chance to achieve that, and I want that for Onyx as well. With Purina Pro Plan, I know I’m giving her the nutrition she needs to be her best, so she can continue to run, play and swim with me and my family for years to come.”

For every view of the Fueled By docuseries between July 1 and Oct. 31, 2024, Pro Plan will donate $1 (up to $150,000) to Athletes for Animals, a nonprofit organization dedicated to protecting homeless pets.

Dog owners are invited to join the team and show how their dogs are “fueled by” Pro Plan for a chance to score Pro Plan team gear. To enter, owners can post a picture or video (no more than 30 seconds) on Instagram of their dog with a bag or can of Purina Pro Plan, using the hashtags #FueledBy #sweepstakes and tagging Pro Plan. To enter without making a purchase or posting on Instagram, owners can submit a completed mail-in entry form available on the Fueled By docuseries website.

Athletes for Animals is a nonprofit organization that was founded in 2013 by Kelly and David Backes. For the last eleven years, the organization has successfully partnered with athletes that have a shared goal of making a difference in the quality of life for both people and their pets. Athletes for Animals impacts the lives of thousands of animals every year through community outreach projects, low-cost spay/neuter initiatives, education and retention-based programs. They have distributed over $1.25 million in grant awards to support best practices in animal welfare.