Social Media Advertising for Pet Retailers

Listen to this article

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistics to consider: 

• There are 3.96 billion total social media users across all platforms (1) 
• The average person bounces between seven different social networks per month 
• The average person spends 95 minutes per day on social media (1) 

Social media platform companies have collected so much user information that marketers can now utilize to reach desired audiences. In fact, 93% of marketers use Facebook, 78% use Instagram, and 50% use LinkedIn to reach new audiences (1). 

What is Social Media Advertising? 

Social media advertising is creating paid advertisements that are delivered on social media platforms, including Facebook, LinkedIn, Instagram, and Pinterest. 

Why should pet retailers use social ads? 

• Almost 90% of marketers say their social marketing efforts have increased exposure for their businesses, and 75% say they’ve increased website traffic. (2) 
• 50% of senior marketers say that paid social ads bring in measurable ROI (3) 
• Lead generation ads can result in 4.3x more leads than without them (4) 
• Get increased reach to new potential audiences with high engagement 

Social media advertising can target users based on location, interests, employment status, and more. A pet retailer can also upload a list of their current customers, and the platforms will create “look-alike” audiences of new people that match the characteristics of their typical customers. 

Choosing the Best Social Media Advertising Platforms 

People tend to have multiple social media accounts because each social media platform has a unique audience and is used for different purposes. Pet retailers must select the social media platforms best aligned with their brand awareness and other business objectives. Here’s how: 

• Determine their target audience and business objective (building brand loyalty, public relations, lead generation, etc.) 
• Select the social media platform that matches their desired audience and has the advertising capability that will help them achieve that objective 
• Craft a compelling campaign to drive results 

Here is an Infographic on social media breakdown by demographic and purpose:

photo credit: https://aofund.org/resource/choosing-right-social-media-platform-your-business/ 

Crafting a Compelling Campaign 

Several different types of ads are available for advertisers, including single image, carousel, video, slideshow, and sponsored content formats. Each can serve a unique purpose in your social media channel marketing activity. Some are best for driving leads; others are ideal for maximizing awareness. Once you have selected the ad type(s) that match your goals, you can start to craft a compelling campaign. Here are some basic suggestions on what to include in your ad: 

• Strongly communicate your brand name 
• Have a clear and focused message in each ad and across your marketing program 
• Include a strong call to action to drive a response from decision-makers 
• Work with experts in social media advertising and the pet industry to execute 

Social Media Advertising with Pet Age

Pet Age has a team of social media experts that can help you align your pet industry marketing strategy with the right social advertising platforms and the right ads. Our social media pages have large retailer decision-maker followings. We have an in-depth understanding of these followers including where they like to spend their time and what will motivate their attention and response. When you partner with us to manage your social advertising, you can reach Pet Age followers and “lookalike” audiences through powerful social platforms that drive engagement, response, and viral content sharing. 

Get in Touch 

At Pet Age, our mission is to help companies do more business and grow the industry.  If you’d like more ideas and insights on making social media advertising work for your business, get in touch with one of our marketing experts by filling out the form below. 

(1) Sprout Social, 2022
(2) Revechat, 2022
(3) Forbes, 2020
(4) Hubspot, 2022