Sponsored Emails for Pet Industry Manufacturers

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What are Sponsored Emails?

Sponsored or co-branded emails are a popular marketing tactic for pet industry manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

4 Reasons Why Sponsored Emails Matter for Pet Industry Manufacturers

Email is a great digital marketing tactic. It is ubiquitous, cost-effective, and delivers excellent impact. Consider:

More people use email than any other media, including social media (1)
82% of business people also check their work email outside of work hours (3)
Engaged email recipients are actively seeking information and ideas

Growing Your Audience with Sponsored Emails

With sponsored email, you can leverage a partner’s existing relationships and brand credibility to connect with more pet retailer prospects. Instead of painstakingly building your mailing list over months and years, you can deliver your message to the list of another company that already has relationships with people who can become new customers.

For example, Pet Age offers sponsored email programs that deliver both broad and highly targeted pet retailer decision-maker audiences.Our database is comprised of decision-makers, with 80% of our readers holding these roles within their organizations. Further, if a more specific audience is appropriate for your marketing strategy, we can drill down and focus your emails in a particular region like North Carolina or New England.

Things to Consider When Looking for a Sponsored Email Supplier

The most important consideration is the quality and depth of the relationship between the provider and its audience. Work with companies where email recipients have opted-in to receive marketing messages, so they are more likely to read and value them. Then ensure the provider can provide all the critical business metrics needed to understand and measure marketing effectiveness.

Audience characteristics
Emails sent
Count of emails opened
Percentage of emails opened
Count of emails clicked
Percentage of emails clicked
Count of email clickers that leave a lead on your site
Percentage of email clickers that leave a lead on your site

There is a vast range of quality in email lists and sponsored emails, from highly reputable providers to spammers. Find a partner that understands the needs and motivations of pet retailers. Ask them how they get people to opt-in, the nature of their relationship with recipients and ask about email delivery rates – that’s the number of people who receive the email in their inbox.

Be sure to leverage your partner’s experience and knowledge. Talk to them about the kind of creative and messages that drive the best engagement rates with their audience. Use this information to make your marketing materials even better. Ask them what days work best for getting people to open and interact with emails. It matters! Also, consider how the emails they send for you will appear on mobile screens. In the US, most emails are opened on mobile phones, and almost three-quarters of email “clicks” or “taps” happen on mobile.

Pet Age and Sponsored Emails

Pet Age’s audience is made up of decision-makers in the pet supply, merchandising and service markets, and 80% of our readers identify as decision-makers in their organization. These business leaders are our subscribers and trust us to curate emails with great information to help build their businesses. In addition, we can retarget the people who open and respond to your sponsored emails using display ads that appear across the web.

Get in Touch

At Pet Age, our mission is to help companies do more business and grow the industry. If you’d like more ideas and insights on making sponsored email programs work for your business, get in touch with one of our marketing experts by filling out the form below.

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